Goal Focued E-Mail Marketing, Lead Magnets, and Funnels
DXM’s marketing services help you speed up your sales cycle. The goal of e-mail marketing is to move your prospects from one stage of your sales funnel to the next. In other words, DXM will send emails that motivate people to buy your products and services. DXM will craft engaging newsletters to help you stay top of mind. We can also create “drip campaigns”, or email automation sequences, to send a systematic flow of emails to your marketing leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our experienced personnel.
Why E-Mail Marketing
Email marketing is not new, but it is far from dead. Below are a few reasons why you should consider using our agency’s email marketing services:
– 11 billion people use email applications
– 91% of consumers check their email on a daily basis
– 86% of consumers would like to receive promotional emails from companies they do business with
– 70+% of consumers have purchased products and services from emails
For every $1 spent in email marketing, the average return on investment is $44.
The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love.
E-Mail Marketing Strategy
The first thing DXM will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.
Lead Magnets and Funnels
DXM will then create a strategy to develop your email list. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.
Website Call-To-Actions
The next step DXM will take is to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
Advertising Campaign
The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. DXM will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
E-Mail and Blog Newsletters
DXM’s email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.
List Maintenance
DXM will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.
Reporting and Analytics
DXM will send reports every month to breakdown your marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month.